§ Recipe

Launch a newsletter.

A newsletter is a discipline, not a product. The tools are just there to remove the 20% of friction that causes you to skip a week. Which is how newsletters die.

IndieFree
  1. Outline partner

    01

    Turn a half-formed idea into a structured draft in 10 minutes. Claude is better than any generation tool at preserving your voice if you give it three prior issues as samples.

  2. Research engine

    02

    Every newsletter is 60% synthesis of what's out there plus 40% your take. Perplexity accelerates the synthesis so you spend the hour on the take.

  3. Edit pass

    03

    You write the newsletter after dinner, tired. Grammarly catches the typos that make a reader unsubscribe. Worth it for that alone.

  4. Header art

    04

    One custom illustration per issue, generated in 30 seconds. Turns a newsletter from 'text in an email' into something that looks like a publication.

  5. Social distribution

    05

    Newsletter gets turned into short-form clips for LinkedIn, Twitter, and TikTok automatically. One long-form → five short-form. That's the leverage play.