§ Recipe
You're not building Nike's brand. You're getting to an identity that's consistent, professional, and ownable, fast. These tools compress weeks of agency work into an afternoon of decisions.
Logo system
Generate, customize, and export a full logo kit with variations. Not the thing a design-first company will use, but perfectly sufficient for 90% of startups.
Brand imagery
Consistent brand illustrations with text that actually reads. Better than Midjourney when your images need to carry type — hero shots with taglines, product renders with labels.
Layout system
Figma with AI-assisted layout generation. Turn a brand kit into a template library — social posts, slide decks, doc headers — that non-designers can remix without breaking consistency.
Voice + messaging
Brand voice is just vocabulary choices and rhythm. Claude distills it from five sample paragraphs into a usable style guide anyone on the team can follow.
Asset production
Unlisted · Asset production
canva-ai
This tool isn't in the directory yet.
Once the brand is set, Canva is where marketing operationalizes it — 50 social posts a month, on-brand, without bothering the founder.